When a user visits a small business site, the first thing he notices is the color and the images, graphics used. These components are far more important compared to the text on your site. Why so? Because the normal user attention span of a user is very less.. You only have few seconds of time to impress the user before he bounces off your site so selecting a high quality image is incredibly important.
Here are a few suggestions for choosing indian pictures that show a degree of professionalism and a sense of branding for your product or business:
Quality is the holy grail of images
Ordinary pictures which are so so quality and not in high definition can be an immediate turnoff, well not exactly turnoff but it won’t please your customer or visitor who lands on your site since they are used to seeing such images. You need to be different so use a high quality HD image but make sure that the image is not too huge in size otherwise it won’t load fast on your visitor’s browser.
Be Original, period
Online users are very savvy nowadays, they recognize a stock photo when they see it. So does it mean you can’t use indian stock photos on your site? Not really. I just mean to say that instead of using a boring smiling girl image who holds a box which everyone and their mothers use, be different, be creative, use an image which will give your user feeling of “hey wait, this seems interesting, let me check out”, something which grabs their attention and emotionally engages them, get my point? With so much internet crowding and saturation these days, its become really vital to stand out.
Using psychology and touching emotional sense
Needless to say emotion and psychology are required to convince users to buy your product. So using an image which evokes an emotional response from a customer can go a long way. For example an indian image of a homely girl who looks pleased ans satisfied using your product might convince your user that this is the product or service he needs and will solve his problems.
Featuring images of people who are your target audience
Obviously it makes no sense to portray hot women in office clothing if you are targeting women who recently became mothers. The people in your images must have a similar age group, lifestyle, look, style which resemble your target audience.